Digiday Releases Creator Marketing Index For Brands
As creator marketing becomes a fixture in many brands’ marketing strategies, creators’ roles are shifting and expanding.
Edition of Wednesday, November 4, 2026
10 stories · Updated · Latest edition
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Archive →Brand
As Publicis closes LiveRamp deal, some brands say they’re jumping ship
Liquid Death’s Chief Media and Digital Commerce Officer Benoit Vatere said other marketers should be worried about a holding company owning their data.
Brand
Petzey CMO Ameetess Dira Discusses Marketing Strategy At Brandweek 2026
Plus, why doing the right thing beats the short-term number.
Brand
B2B Marketers Turn To Paid Influencers
B2B creators are turning expertise into profitable businesses, while brands find new ways to reach buyers through trusted voices.
Category & Markets
How Markets Reacted to Democrats’ Win: Stocks U-Turn, Gold Gains
Global stock markets erased a selloff sparked by a Democratic sweep of the US Congress, as uncertainty surrounding the midterms faded and dip-buyers rushed back into a bruised market.
Brand
Reddit pitches its 1,300 gaming-related communities to brands
The company said that in-app conversations “created and shaped by real players” can drive engagement and influence purchasing decisions.
Audience & Research
Most Companies Lose Top Talent in Weeks. This Is How Zapier Keeps Them Hooked
Research suggests uncertainty can cause more stress than a known bad outcome. Zapier’s policy shows how to handle that.
