Marketing strategy, daily
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4 stories from the past week in PR & Narrative, from Gosling Marketing Studio.
Ignore the differences at your peril. Tony Jaques is CEO of Issue Outcomes P/L in Melbourne, Australia. It’s a dangerous mistake to treat issue and crisis as interchangeable terms. Yet that is precisely what some organizations do. Too often, managers…
How can communicators prove their value to the business? Modupeh Jahamaliah leads internal communications at FanDuel, where she has helped build the company’s LinkedIn presence and executive profiles in pursuit of one big goal: the most educated employee base…
Including updates from Meta, Reddit, YouTube and more. Last week, we reported on a change to Meta’s terms & conditions that would have given the social giant the power to scrape content from any website connected to a Meta account — including news sites…
The future belongs to those bold enough to seize it. AI is changing the way we communicate with each other and our audiences, but also presenting vast new opportunities for both internal and external communicators. That’s the big takeaway as some of the…
