Brand
Your buyers are sending agents. Will they recommend your brand?
Snowflake's CMO on how AI agents are changing who finds, trusts and chooses your brand.
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Brand
20 stories from the past week in Brand, from Gosling Marketing Studio.
Why JCPenney is taking on deal fatigue for its holiday campaign
Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains the retailer’s focus on real people and no-fuss ways to save.
How a séance shaped this beautiful psychic platform rebrand
Mother Design’s Jo Tulej discusses the team’s unconventional approach to design.
From ‘The Simpsons’ to Starbucks: The Halloween Marketing Lesson Brands Shouldn’t Miss
A little seasonal magic can go a long way.
Mondelez Just Agreed to Buy Quinoa-Based Snack Brand Undercover Snacks
The deal comes as the owner of Oreo and Ritz pushes into better-for-you snacks.
Bravo Fan Fest Attracts Brands Like Wendy's And Planet Fitness
Brands and fans connected over a shared love of the hit networks’ shows in Charleston
This Hair Color Brand Is Fighting Loneliness One Dinner Party at a Time
Their business model? Pull up a chair.
13 Recent Marketer Moves to Know: Liquid I.V., MrBeast, NYT, and More
A roundup of this week's biggest marketing leadership moves
Brands Line Up For NYC Marathon's 50th Anniversary
The brands showing up at the annual race represent a more diverse cross-section of retail than ever before.
DraftKings Wants Parents To Handle Gambling Conversations
DraftKings wants parents to handle the conversation around gambling. But when your AI marketing models know more about a customer’s limits than they do, responsibility stays with the brand.
Disney plans TikTok Shop holiday experience with over 20 brands
A Super Brand Day event in November will feature products from the Disney Store and brands including Old Navy, Crocs, ColourPop and more.
Cheesecake Factory Entangled In Political Debate
Stay silent or go full meme? It was a double-whammy: Not only did The Cheesecake Factory find itself drawn into a bizarre political tiff less than two weeks before the U.S. midterm elections, they also were invoked in the same sentence as Saddam Hussein. It…
Healthcare Brands Make Mistakes Marketing To Women
Despite increased investments in femtech and women's health marketing, women still feel dismissed and discouraged when navigating healthcare environments.
How Urban Outfitters finds the right campus fit with college marketing
The UO Game Day tour, wrapping up at Rutgers University this weekend, builds on a back-to-campus ad that doubled as the brand’s first CTV spot.
Forrester Predicts Marketing Agencies Will Divide
AI won’t kill marketing agencies, but it will reshape what makes them valuable. In 2027, agencies will increasingly split between intelligence-powered transformation partners and specialist executors as brands insource more content production and demand…
Fashion Brands Partner With Soccer Stars Post World Cup
Three months after the World Cup ended in a Spanish victory, the partnerships with marquee players keep coming.
Mastercard EVP Cheryl Guerin Discusses Brand Differentiation
Plus, why you can't be an agile marketer if you say yes to everything.
Global Fashion Marketing Leaders Share Strategies
Why brands must give their communities a voice—but not allow them to dictate their next style move.
Why Clorox shifted from creating brand campaigns to systems of relevance
CMO Eric Schwartz dug into Pine-Sol, Brita and Hidden Valley marketing that prioritized “intentional but flexible” and “insightful but bite-sized” efforts.
Doug Zarkin Discusses Retention At Brandweek 2026
Plus, the legacy marketer and author of Moving Your Brand Out of the Friend Zone on shares his Think Human philosophy.