From ‘The Simpsons’ to Starbucks: The Halloween Marketing Lesson Brands Shouldn’t Miss
A little seasonal magic can go a long way.
Gosling Marketing Studio · Today’s edition
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DeepSeek Drops Enhanced Coding Agent With Aim to Rival Anthropic
DeepSeek has released a prototype of a more autonomous coding agent as it seeks to challenge Anthropic PBC’s popular Claude Code.
Marketing Leadership
Most marketers say AI works. Few can prove it.
AI can make work faster while leaving teams unable to prove the value. The problem starts before launch, with weak baselines and success metrics.
Marketing Leadership
MarTech Conference Explores AI Agents In Marketing Workflows
AI agents are changing how marketing teams work. On Nov. 4, learn how to build workflows that combine AI efficiency with human judgment, quality control and governance at the free November 4 MarTech Conference.
Category & Markets
FBI Blames North Korea for $6 Billion Binance Crypto Hack
The FBI said that North Korea was responsible for stealing more than $6 billion in cryptocurrencies in a brazen hacking attack on Binance.
Category & Markets
What marketers should know about the legal risks of algorithmic pricing
Emerging state and federal laws are raising fresh concerns around the strategy, writes Simpson Thacher & Bartlett LLP partner Laura Brett.
Strategy
Forrester Warns Brands About Midterm Election Social Media Disruption
Picture this: On Tuesday, November 3, it’s Election Day. Your brand’s social media channels have been humming along, crushing engagement and creating conversation. And then seemingly out of nowhere — BOOM. Reach drops, views crater, and your team is left…
