Brands Fund Creator Series At High Costs
Brands pay $150,000 to $5 million for creator-led series, seeking more content. This investment may be worthwhile as brands use creator content beyond social media.
Original reporting · digiday.com
Original: “Future of TV Briefing: What it costs brands to fund long-form creator series”
Read “Future of TV Briefing: What it costs brands to fund long-form creator series” at Digiday →How this was written. Gosling Marketing Studio wrote this article with a language model from Digiday’s reporting (model: @cf/meta/llama-3.3-70b-instruct-fp8-fast); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from Digiday’s report
- Brands pay $150,000 to $5 million for creator-led series.
- Creator content is used by brands across various platforms, including connected TV and display ads.
- The cost of producing a traditional TV show can be similar to a creator-led series.
Brands are investing in creator-led long-form original video series, with costs ranging from $150,000 to $5 million, according to Cyndi Steele, a former TV executive producer, Digiday reported.
This investment may seem high, but it allows brands to generate a large amount of content, which can be used across various platforms.
The cost of producing a traditional TV show can be similar, with a 10-episode series costing around $5 million.
Questions and answers
Why are brands investing in creator-led series?
Brands are investing in creator-led series to generate more content, which can be used across various platforms.
How much does a traditional TV show cost to produce?
A 10-episode traditional TV show can cost around $5 million, according to Cyndi Steele.
