Marketing strategy, daily
Raja Rajamannar sits down with Qualcomm Chief Marketing Officer Don McGuire to discuss transforming invisible infrastructure into a consumer brand as AI moves into everyday devices. (Source: Bloomberg)
AI is reshaping B2B buying and exposing weaknesses in traditional go-to-market strategies. Explore three predictions for 2027 and what providers must do to compete on credibility, adoption, and trust.
Netflix has a solid business, which is exactly the problem: the company increasingly seems like a business and not a franchise, at least in terms of growth.
The brand looks to tie together its advertising efforts under an omnichannel campaign, explains Chief Brand and Innovation Officer Laura Higgins.
Longer, more personal queries reveal the needs, trade-offs, and situations behind intent — giving marketers a richer view of what customers want.
Seven proven strategies HR and communications leaders can use to reach employees clearly and consistently, wherever they work.
Cheaper clicks and more leads can look like wins while qualified pipeline stalls. Uncover the tradeoffs behind your performance numbers.
