Marketing strategy, daily
In total, investors poured $92 billion into seed- through growth-stage rounds for U.S. and Canadian startups in the third quarter, per Crunchbase data. That’s a 35% decline from the prior quarter but up 50% from year-ago levels.
Avoid the dreaded ‘numbers soup.’ When you get time with your organization’s head honchos, it’s tempting to want to tell them every metric you have to show why you’re doing a good job (and why you deserve more resources). But that kitchen sink strategy can…
AI fluency does not follow the org chart. Here are five steps to direct a team that is ahead of you. Rowan Toffoli is innovation and technology communications lead for AI, Lockheed Martin Corporation, and advisor, Ragan’s Center for AI Strategy. AI is…
The holdco and the ad-tech platform are taking in-content ad insertion to a new level, identifying scenes that can be monetized contextually.
The Gen Alpha cohort now influences nearly half of total U.S. household spending in families with children ages 8-14.
Created decades ago to rein in agencies, the simple creative brief remains the single most effective tool for managing CPG comms.
Apple is taking a smarter approach to the home than I expected, leaning into integration (with partners); then, what Amazon should do about agents.