Inside Starbucks’ Marketing Machine with Global Chief Brand Officer Tressie Lieberman
How the cafe chain works with agencies, a PSL for every season, and more insights.
Edition of Tuesday, October 6, 2026
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Archive →PR & Narrative
Social media updates and new features to know this week
Updates from Threads, Instagram, WhatsApp and more. Platforms keep tinkering, and communicators have to keep up. This week brought another batch of tests, rollouts and policy shifts across the apps where your audiences spend their time. Here’s what you need…
Category & Markets
The Stock Market’s Worst Midterm-Year Stretch May Be Over. History Points to What Comes Next
Silvia Insights found the S&P 500 averages 31 percent in the 12 months after a midterm year low.
News
Game Decompilation, Is This Legal?, A Well-Trodden Path
Games are being decompiled, but the real risk to gaming is new games and increased personalization.
Strategy
Why Panda Express is embracing an ‘always-on’ gaming strategy
The brand is adopting a more permanent strategy when it comes to gaming, including the release of its Roblox game as a persistent virtual destination.
Brand
What communicators should watch as AI shapes reputation
What communicators need to prepare for the year ahead. People today are asking AI tools which company they should trust and AI agents will make recommendations immediately. That means companies can be described or compared before someone visits their website…
Marketing Leadership
Apprenticeships are the key to saving early-career marketing roles
Junior roles face an unprecedented AI squeeze. Here is how to build structured apprenticeships to preserve the supply of marketing talent.