Marketing strategy, daily
Today’s edition
When does audience engagement become audience fatigue? Courtney-Moed Melendez is account lead at Hot Paper Lantern. As a Taylor Swift fan, I’ve gotten pretty used to the clues, announcements, variants and the general chaos that comes with a new album cycle…
Lighthouse Canton Global Asset Management MD & CEO Sanket Sinha believes Asia's private credit is moving beyond the headline artificial intelligence (AI) investment and more into physical and financial infrastructure around AI. He speaks with Haslinda Amin on…
Are audiences too soft, are brands getting sloppy… or is it something else entirely?
Explore how holiday shoppers move from discovery to purchase on TikTok.
Execs at DPS described how they’re preparing for a post-search era by prioritizing direct audiences, diversified revenue and AI strategies.
Shows like TBPN are turning concentrated audiences, connected hosts, and a steady stream of content into a powerful advertising package.
What’s An Agentic Supply Chain? In earlier research we described a vision for agentic supply chain where agentic AI transforms supply chains from laborious monitoring and reacting to autonomous, goal-driven agent orchestration that proactively delivers…