"We have the kind of stuff AI wishes it could make": Why trust is more important than ever for the NASA brand
We talk to NASA creative director David Rager about the space agency's branding.
Marketing strategy, daily
Today’s edition
We talk to NASA creative director David Rager about the space agency's branding.
New campaign “This Is Jeep Country” celebrates the brand’s American heritage, while multicultural extensions speak to a fragmented landscape.
Opportunity International's Tim Strong explains how a WhatsApp-based AI tool gives smallholder farmers locally relevant advice on what and when to plant. The technology is designed to help farmers make better decisions and reduce the cost of uncertainty as…
Australia’s sensitive government data is kept in a “fortress,” Deputy Prime Minister Richard Marles said Sunday, seeking to reassure the public after revelations last week that an OpenAI model hacked a government website.
‘Drowning in measurement,’ marketers mull priorities in an internet where ‘two audiences’ exist.
The clothing brand hopes to communicate an authentic message by linking with rising artists including country band Chaparelle for its fall denim campaign.
Creator video gives B2B brands a way to stand out from AI-generated content and build credibility with buyers using AI to research products.