Marketers bemoan the culture of ‘good enough’ as standards fall amid the AI bubble
‘Drowning in measurement,’ marketers mull priorities in an internet where ‘two audiences’ exist.
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Friday, September 25, 2026
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Browse the archiveFuture of Marketing Briefing: Imagining the ad business hiding inside Meta’s Muse
Meta's Muse is ad-free for now. Don’t expect that to last.
How Tecovas uses music for its Western-focused marketing
The clothing brand hopes to communicate an authentic message by linking with rising artists including country band Chaparelle for its fall denim campaign.
Meta's Muse Agent Makes Waves: Market Snapshot
Major banks, insurers and online travel agencies stocks took a tumble this week after Meta’s new artificial intelligence agent, Muse rose to the top of Apple's app store. Increasing usage of the app sparked fears that personal AI tools could disrupt…
B2B brands turn to creator video to fight AI slop and aid AI search
Creator video gives B2B brands a way to stand out from AI-generated content and build credibility with buyers using AI to research products.
Wayfair ups investment in sports for values-focused brand platform
The retailer, which sees over 60% of orders come from mobile, has teamed with quarterback Matthew Stafford for “Wayfair Delivers.”
Martech category labels don’t mean anything anymore
Six years of DXP homepage snapshots show how quickly martech vendors change their labels — and how little those labels reveal about the product.