Gosling Marketing Studio

What makes for a great brand partnership

A Macy’s Thanksgiving Day Parade collab shows the power of the unexpected. Putting two recognizable names together doesn’t automatically make a strong brand partnership. Collaborations are more effective when communicators recognize what one organization can…

58% of ad execs expect agentic buying to hit scale within a year, according to IAB Europe research

Agentic buying is 2026’s year of the mobile.

Avoiding Branded Cringe on Social Media Comes Down to 1 Factor

Winning brands enter other people’s conversations with confidence, personality, and no marketing speak.

Ex-DeepMind Researcher Thore Graepel Raising Funds for AI Reasoning Startup

A co-creator of AlphaGo, the landmark AI program from Google DeepMind, is the latest prominent researcher from the company to depart and seek significant funding for a new startup, according to people familiar with the matter.

From brand deals to equity deals: creators want a stake, not just a fee

The creator economy is moving into a new phase: creators getting into companies at the ground floor through sweat equity or angel investing.

Inside the UK startup building AI’s next enterprise category