Most marketers say AI works. Few can prove it.
AI can make work faster while leaving teams unable to prove the value. The problem starts before launch, with weak baselines and success metrics.
Edition of Saturday, October 31, 2026
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Mondelez Just Agreed to Buy Quinoa-Based Snack Brand Undercover Snacks
The deal comes as the owner of Oreo and Ritz pushes into better-for-you snacks.
Strategy
Forrester Warns Brands About Midterm Election Social Media Disruption
Picture this: On Tuesday, November 3, it’s Election Day. Your brand’s social media channels have been humming along, crushing engagement and creating conversation. And then seemingly out of nowhere — BOOM. Reach drops, views crater, and your team is left…
Brand
Bravo Fan Fest Attracts Brands Like Wendy's And Planet Fitness
Brands and fans connected over a shared love of the hit networks’ shows in Charleston
Brand
This Hair Color Brand Is Fighting Loneliness One Dinner Party at a Time
Their business model? Pull up a chair.
Audience & Research
"Nostalgia is a double-edged sword": how Dolmio revived its beloved puppet family for a new generation
Elmwood's Kyle Whybrow discusses the increasing hunger for tactile and intentional design.
Brand
13 Recent Marketer Moves to Know: Liquid I.V., MrBeast, NYT, and More
A roundup of this week's biggest marketing leadership moves
