The new rules of virtual event strategy in 2026
Your next webinar shouldn’t be a one-off. Here’s the framework that keeps audiences returning.
Marketing strategy, daily
Your next webinar shouldn’t be a one-off. Here’s the framework that keeps audiences returning.
The Daily Mail is running around a dozen GEO tests to work out what works before turning its AI visibility offering into an official product early next year.
Anita Verma-Lallian explains her 3-layer market framework and why the least proven opportunities can offer investors the greatest upside.
The old Internet, where anyone could host a server is over, but it's just the final blow in an ending that has been coming for years. The future, though, is brighter than it appears.
Forrester announced the shift of the legacy security awareness and training (SA&T) market in 2024 to human risk management (HRM), introducing a profound change of mindset, strategy, process, and technology for managing human-related breaches. These risks…
Communicators need to be more ambitious about demonstrating their business value. Mike Prokopeak is director of Ragan’s Communications Leadership Council learning, community and content. Ask a room of senior communicators to describe their work as a meal, and…
Publicists must look more closely. Jordyn Taylor Dean is a celebrity publicist. Katie Zacharia’s credibility controversy should be a wake-up call for every communications professional. Not because she stumbled through a press briefing. Not because she…
The daily briefing
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