Your brand isn’t as differentiated as you think
The tools meant to make marketing more effective may be making brands more alike. Here's why differentiation is becoming harder to sustain.
Edition of Friday, October 16, 2026
10 stories · Updated · Latest editionLatest
Archive →Category & Markets
AI Capex, Gamble or Jackpot?: Market Snapshot
This week started with a striking warning from the Broadcom CEO, who likened the artificial intelligence market to a "casino." The statement was followed by strong earnings from ASML and a better-than-expected outlook from TSMC, though neither was enough to…
Brand
Why brands struggle with influencer measurement — and what to do about it
Some marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a workaround.
Marketing Leadership
Stories of ‘badass do-gooders’ are the secret weapon of UNICEF USA CMO and Top Women in Marketing Hall of Famer
Learn how Diamond is helping to update an iconic brand. Ask people of a certain generation about UNICEF, and many will tell you about the little orange box they carried while trick-or-treating to help raise money for the organization. Shelley Diamond would…
Audience & Research
Want People to See You as Stronger and More Dominant? Fascinating New Research Says Maybe Work on Your Voice
Bottom line (maybe): Embrace your inner Barry White.
PR & Narrative
Stop measuring the easy stuff just because it’s easy
Dig deeper. There are certain low-effort vanity metrics that communications pros love to present to the C-suite. Email open rate. Click-through rate. These are important signals for communicators, but they aren’t the kind of bottom-line metrics that…