The Coca-Cola rebrand is still causing confusion three months on
Design fail or all part of the plan?
Edition of Sunday, October 11, 2026
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Future of Marketing Briefing: Why top creators are taking fewer brand deals
The biggest creators are cutting their brand rosters and asking more of the partners they keep.
Marketing Leadership
Not everyone in marketing should be an AI builder
Marketing teams are rewarding AI builders, but they also need maintainers, monitors, and users. Here's why those roles matter.
Brand
Campaign Trail: Polymarket bets on celebs to build its own ad universe
Stagwell shop Today on the Moon helped find comedy in the betting platform’s fictional offices alongside the likes of LeBron James and Spike Lee.
Marketing Leadership
AEO for product marketing teams: How to ensure your positioning shows up accurately in AI results
Product marketing’s core job is positioning: Deciding how a product should be described, what category it competes in, and which differentiators matter most to buyers. The results are deployed through sales, content, and campaigns. But now there’s a channel…
Audience & Research
Apple Supplier Luxshare Expects No Material Impact From US Probe
Apple Inc. supplier Luxshare Precision Industry Co. is facing a US patent investigation into data-center power technologies following infringement allegations by Vicor Corp., according to a filing on Saturday.
Category & Markets
Bloomberg This Weekend | Diesel Deal Struck with Putin, Isaias Makes Landfall
The news doesn’t stop when markets close. Hosts David Gura, Christina Ruffini and Lisa Mateo bring clarity, context and a bit of humor to the weekend’s biggest headlines, LIVE from New York. Joined by Nancy Yousef - The Atlantic Staff Writer, Bill Wadell …