Future of Marketing Briefing: Why top creators are taking fewer brand deals
The biggest creators are cutting their brand rosters and asking more of the partners they keep.
Edition of Friday, October 9, 2026
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Archive →Strategy
Interoperability may be the future, but it cannot be an entire AI strategy
Patricia Clark, vp, go-to-market, Nexxen AI has become more than the topic du jour. It’s the topic of the year — and probably the decade — in and outside the world of advertising. For agencies, AI presents particularly compelling opportunities: less manual…
Brand
Your brand can do almost anything — and that’s the problem
Marketers are good at measuring attention, but struggle to understand what that attention means, writes Motto’s Sunny Bonnell and Ashleigh Hansberger.
Category & Markets
Goldman Says Investors to Shift Focus to AI Monetization
Christian Mueller-Glissmann, head of asset allocation research at Goldman Sachs, discusses market skepticism toward artificial intelligence. Speaking on Bloomberg Television, he says investors are questioning whether ongoing capital expenditure will translate…
PR & Narrative
Internal Email Best Practices Guide: Strategic Corporate Communications for Higher Engagement
Email is still the top channel for reaching employees — so why are so many messages getting skimmed, ignored or lost in the inbox?
Audience & Research
What communicators are earning in 2026
Insights from the 2026 Ragan Communications Salary & Workplace Satisfaction Survey. Communicators are being asked to do more than ever. But most feel their pay isn’t keeping up. That’s one finding from Ragan’s 2026 Communications Salary & Workplace…
Audience & Research
Inside Omaha Steaks’ efforts to ditch marketing bull and attract Gen Z
The century-old meat delivery company emphasizes credibility for a “No Bull” campaign that spans TV, radio, paid social and influencer partnerships.