Midsize brewers shake up marketing strategies as Americans drink less
Nonalcoholic beer is on an upswing, while midsize and craft breweries are feeling the effects of a changing consumer landscape.
Edition of Friday, October 2, 2026
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Archive →Marketing Leadership
CMOs in a ‘pressure cooker’ as tenure shrinks, demands multiply: study
Over a quarter of marketers hired this year have AI-ready skill sets versus 9% of CMOs who have been in the role for over four years.
Audience & Research
How TikTok is helping app advertisers rethink attribution
For app marketers, performance measurement often comes with a familiar challenge: the numbers do not always match. Partner insights from TikTok.
Marketing Leadership
Marketing’s upper middle embraces AI creative production
Scaled AI creative production is becoming ordinary among CMOS outside the billion dollar club.
Category & Markets
More Than Half the Market Is Down 20 Percent. This 1 Indicator Could Decide What Happens Next
The share of S&P 500 stocks above their 200-day average has dropped to 49 percent, marking the sharpest deterioration in breadth since the Fed’s hawkish pivot at Jackson Hole.
Marketing Leadership
What’s Making AI Impact Difficult to Measure for Marketers?
Key Takeaways AI search is becoming an increasingly important way for consumers to discover brands. But measuring its impact is proving much harder than measuring a traditional referral. A user might ask ChatGPT for a product recommendation, see a brand…
Marketing Leadership
GTM tech stack: What it is and how to build one
A GTM tech stack is the set of tools a company uses to run go-to-market activities across the customer lifecycle. These platforms can make it easier to connect marketing, sales, and customer teams. But, if the pieces aren’t compatible, a business’ GTM tech…