Beauty brand Cakes wants to turn its TikTok virality into an owned media strategy
Cakes is launching Cakes Media to shift from paid TikTok views to a permanent, brand-owned audience as ad costs climb.
Edition of Wednesday, September 30, 2026
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OpenAI Dev Day, Dot and OpenAI’s Product Transition, Sign In With ChatGPT
OpenAI's Dev Day showcased a product that is, frankly, pretty confusing. However, there is more vision here than it might seem.
Marketing Leadership
CMOs must rethink entry-level talent as AI alters marketing needs: Gartner
Many marketers will be able to eliminate bottom-rung roles by 2030, but the researcher recommends handing new hires greater responsibility instead.
Brand
How Thorne’s brand platform led to a $3.8B P&G deal — and what’s next
Chief Growth Officer Mary Beech details how work with brand consultancy Redscout turned consumer insights into campaigns and a way of communicating.
Marketing Leadership
4 CCO trends communicators should watch
What are CEOs looking for in chief communications officers now? Jessica Bayer, managing partner for the corporate affairs and communications executive search practice at DHR Global, hears the same complaint from executives hiring their next communications…
PR & Narrative
Great pitches help reporters understand stories
3 ways to provide context that make a reporter’s job easier. Newsrooms today are smaller and reporters are covering more subjects they don’t know extremely well. But this could actually be an advantage for PR pros that have something useful to offer. A good…
Brand
4 reasons your brand guidelines must become a brand system
Brand guidelines can tell people what’s allowed. A brand system helps them understand why it works — and when to adapt it.